Chinese coffee industry is rapidly developing

The attractive prospects presented by the coffee industry in the Chinese market are attracting more domestic and foreign brands to increase investment and price layout in the Chinese market. Recently, Franke Franca Coffee System (hereinafter referred to as "Franke") from Switzerland participated in the Shanghai International Hotel and Catering Expo (hereinafter referred to as "HOTELEX") as an independent brand for the first time. In addition to showcasing its iconic coffee models and the latest cutting-edge technology, Franke's global and regional executives also attended the exhibition to have face-to-face communication with local coffee industry practitioners and consumers, further enhancing their understanding of the Chinese coffee market.

Franke, who entered the Chinese market in 2002, witnessed the surge in demand for coffee from Chinese consumers and the rapid development of the coffee industry, continuously delving deeper into the Chinese coffee market. In 2021, Franke registered a company in China, further enhancing its connection with the local market. At this HOTELEX exhibition, Marco Zancol ò, CEO of Franke, Stefan Niederberger, Vice President of Asia Pacific, Jessica Zoehner, Global Marketing Director, and Han Yong, Managing Director of China, all made appearances together, demonstrating their confidence and determination to further expand their business in China.

We see that the Chinese coffee industry is rapidly developing, and the consumption habits of local coffee consumers are constantly changing and segmented, "said Marco Zancol ò, CEO of Franke." We hope to seize this trend and help more local coffee practitioners succeed in this rapidly changing and fiercely competitive market

Stefan Niederberger, Vice President of Franke Coffee Systems for Asia Pacific, said, "This year's HOTELEX exhibition is an excellent opportunity for us to have in-depth communication with local industry friends, partners, and coffee enthusiasts. We are looking forward to continuously learning from the Chinese coffee community, drawing experience, and gaining more inspiration, in order to better serve our Chinese customers

The reporter saw at Franke's booth that many real coffee consumption scenes were displayed here, such as hotel lobbies, convenience stores, fast food restaurants, and offices, in order to bring an immersive coffee journey to the exhibition audience. Viewers can operate Franke coffee machines themselves at the booth and customize drinks based on Franke's rich beverage options.

The award-winning compact A300 professional fully automatic coffee machine is one of the highlights of Franke's exhibition at HOTELEX. This model has won the highly acclaimed 2021 iF Design Award, 2021 Red Dot Product Design Award, and 2021 Good Design Award. Franke's coffee service car, another product, can easily adapt to the space required by the A300, bringing flexibility to the location of use.

Chinese coffee enthusiasts' expectations and tastes for coffee are constantly changing. The multi-functional specialty beverage station SB1200 can provide consumers with a wide range of beverage options, and is equipped with Franke's unique iQFlow ™ With technology and intuitive 12.1 inch touch, you can quickly and easily serve a variety of delicious hot and cold drinks on demand.