The focus of tea packaging bag design

01. Tea bag design should be based on tea culture

Tea, as a kind of culture itself, is a representative of Chinese traditional excellent culture. Tea is used as a carrier to spread various arts. Tea culture is an integral part of Han traditional excellent culture, and its content is very rich. Therefore, in packaging design, we should take tea culture as the cornerstone, organically integrate tea bag packaging design and culture, and continuously promote and develop tea culture. In our country, a state of etiquette has been known since ancient times. Since ancient times, when receiving foreign guests, they have summoned the guests with high-quality tea. The activities form a tacit understanding with the guests to appreciate and analyze the cultural and emotional requirements brought about by tea.

02. The tea bag design should highlight regional characteristics

my country has a vast territory. In my country's famous teas, famous mountains, famous waters, celebrities, and scenic spots, various regional tea varieties with their own characteristics have been bred, and in the process of development, tea varieties have more distinctive regional characteristics.

For example, the common West Lake Longjing tea, in the mountains around the West Lake in Hangzhou City, Zhejiang Province, West Lake Longjing tea is famous all over the world; Rizhao green tea; Yunnan Pu'er tea; Dongting Biluochun; Huangshan Maojian and other varieties, all of which have certain regional style. Therefore, in the design of tea packaging bags, the regional characteristics of the tea producing area should be highlighted as much as possible, and the tea packaging design should be carried out according to the tea products in different regions, such as Huangshan Maojian, and a logo with Huangshan characteristics can be designed in the packaging design, such as the magnificent Huangshan Mountain. By adding regional characteristics to tea packaging, we can better convey tea culture and tea characteristics to the people, and popularize tea culture knowledge to the public.